AI customers for car dealerships

AI customers that know your price list

Regular service-quality checks, daily advisor training and candidate screening. All of it run by a team of AI customers that know your price list and technical data.

14-day pilot for the first dealerships · voice conversations · GDPR compliant. Based in Tricity (Gdańsk area), Poland.

How it works

Four steps. No trainer and no classroom. An advisor trains whenever there are ten free minutes between customers.

1

Pick the customer and the car

Customer type (negotiator, sceptic, fleet buyer and so on), a specific or random model from the line-up, and the channel: showroom or phone.

2

Talk by voice or chat

The AI plays the customer: it digs, raises objections, compares with competitors and interrupts like a real person. Stock phrases will not get rid of it.

3

Score from 0 to 100

Five competencies are assessed: attitude and rapport, needs discovery, presentation and accuracy, objection handling, and closing and next step.

4

Feedback and progress

Strengths, things to fix and the full transcript. The score history shows progress week over week.

A team of AI customers, three uses

This is not a chatbot with canned answers. It is a customer simulator built on real technical data taken from the brand official line-up. Everything below works the same way in every module.

Voice conversations

A natural spoken conversation. The AI customer answers out loud and lets you interrupt, the way it works in a real showroom.

10 customer types plus a generator

From a family buyer to a hard fleet negotiator. The „no scenario” mode builds a fresh persona every time.

Five competencies scored

A repeatable 0-100 score. Accuracy is checked against the real catalogue: wrong technical data lowers the score.

Channel: showroom or phone

On the phone the customer is less patient and a good close means a booked visit. The scoring understands that difference.

Discovery mode

The customer has a secret dream model. The advisor has to uncover it through needs discovery and propose the right car.

One scale in every module

Training, Mystery Calling and Screening score the same five competencies, so results can be compared across all three.

Real car data

A full model catalogue with current data from the official line-up. The AI customer asks about specific engines, performance figures and dimensions.

A version for your brand

The platform works for any car brand, with its own model catalogue and its competitors inside the customer personas.

GDPR by default

Data export and deletion on request plus automatic retention. Old transcripts are removed on their own after a set period.

Three panels, one platform

Everyone sees what they need, from a single training session to the results of a whole dealer group.

Advisor

trains and tracks progress
  • voice and text conversations with the AI customer
  • score, feedback and transcript after every call
  • training history and score trend
  • training tasks from the manager

Dealership manager

runs the team
  • advisor accounts within the dealership seats
  • assigning tasks: customer, car and mode
  • results and weak spots of every advisor
  • candidate screening, remote or live

Owner / director

sees the whole organisation
  • creating dealerships and manager accounts
  • results across all dealerships
  • comparison of teams and trends
  • one contract for the whole network

Three modules

The same AI customers and the same scale. What differs is who talks and why.

SalesGrip Training Available

An advisor practises alone, whenever they want. Voice or chat, a score after every conversation, progress visible week over week.

What Training includes

SalesGrip Mystery Calling Available

An AI mystery customer phones the advisor and runs the conversation like a genuinely interested buyer: unannounced, on an ordinary working day.

What Mystery Calling includes

SalesGrip Screening Available

A candidate is checked before you invite them to an interview. Remotely or live, always with the same scenario, so candidates can be compared.

What Screening includes

Training Available

Daily advisor training. This is a tool for constant use, not a one-off course.

Sales journey

The same customer returns for later stages: showroom, test drive, phone call. They remember what the advisor promised, so follow-through is trained too. Follow-up is the moment where dealerships most often lose a sale, and a classroom course cannot rehearse it.

Tasks from the manager

A manager assigns training: customer type, car model, a note. They can react to one specific weakness. They see who completed the task and with what score.

Whenever they want

No booked room and no trainer. Chat between customers, voice when there is a longer moment, with no cap on the number of conversations.

You can see who improves

Average score and number of conversations for every advisor, over time. Training stops being a matter of faith.

Mystery Calling Available

A mystery-shopper call by phone. Not how an advisor talks in training, but how they talk for real.

A check you can run every week

A manager orders a call: brand, model, customer type, the advisor phone number and a time slot. An AI customer calls without warning, on an ordinary working day.

Comparable across dealerships

The same scenario in every dealership, so the results can be set side by side. Several advisors can be scheduled at once, spaced in time so a whole team does not pick up in the same minute.

Score and transcript

The same five competencies plus the full transcript, so a manager can see what was actually said, including any figure that did not match the catalogue.

Only your own people

Test calls go only to numbers your dealership provides, to its own employees, who have been told about it by their employer.

Screening Available

A candidate runs a sales conversation with an AI customer and you get a score and a transcript. Car data stays on screen, so you are not testing knowledge of a line-up they have not learned yet, only sales technique and the way they run a conversation.

Remote, on the candidate phone

An early filter: check ten candidates, invite three. You do not block your day on interviews that would end in a refusal.

Live, from the recruiter phone

The candidate talks in front of you, on your device. You know it is them and nobody is prompting them, and you have the score and transcript before they leave.

What it costs

A monthly subscription

The rate depends on the size of your team and the modules you choose, so we quote it individually, together with pilot terms.

The margin on a single car sold covers a quarter of the subscription for the whole team.

The exact rate for your team and the pilot terms are agreed in a 30-minute call. Write to us.

Company

SalesGrip is a product of Przemysław Gieracz - Development & Consulting, a sole proprietorship registered in Poland.

Legal details

Legal name: Przemysław Gieracz - Development & Consulting
NIP (Tax ID): 5892109340
VAT EU: PL5892109340
REGON: 543928612
Registered address: Margaretki 4A, 83-330 Otomino, Poland

Contact

E-mail: kontakt@salesgrip.pl
Website: www.salesgrip.pl
Polish version: salesgrip.pl
Privacy policy: polityka prywatności (Polish)

Status

Final stage of rollout, first dealership pilots starting in 2026. Based in Tricity (Gdańsk area), Poland.